Lots of people ask questions who are sporting agents? What do they do? What role do they play in enhancing and promoting a player? What effort do they put in a player to make him successful? Functions of an athlete manager: The answer to these questions is simple enough to say that sporting agents or member of any sporting handler agency are the ones that enable the players to get the most out of their careers until they retire. Other functions: Other functions of these people are to promote their client players and teams; they make their relationship suitable with the team owners and coaches, negotiate salary and contract deals, guide them through dark times in their careers, get them lucrative contracts from high level clubs and teams. Main function: One main function of these sports management agencies and their agents is that they should be fully aware of the technicalities, trends and advancements of the game to give their client best ever advice related to their game. So the job and duties of the player agents is never easy, hectic and very demanding. Comfort of a player manager: If you are a professional athlete you need to be fit and competitive. To stay competitive on and off the field you need to work out in the gym for hours and practicing your game must be your first priority. Of field issues like salary, contracts, negotiations, endorsements contracts, self branding and lot of other things can away the time you spent in the gym or practicing your skills to stay fit on field and improve, sharpen the skills. Let the agent handle all your fuss while you play. If a player spends too much time on the management side of his career, this can surely affect his on field game and performance and he may become a player with less grandeur and small fans Find new ways to get you financially healthy: Athletes earn money from a lot of sources like their direct pay and team salaries. Get paid from endorsement contracts, merchandising, ads and a lot more. When you are an athlete you don’t have time to find people and brands to have deals with. Chances are that you might even don’t know where and how to find these people and brands to set up contracts with. Leave all these things to agents, they will deal with all the companies and find even more lucrative and high paying endorsement and merchandising for you. Pros and cons: Other advantages and disadvantages of an agent involve Pros:
Cons:
Sports management agencies are always run by versatile characters with good marketing, managerial, accounting abilities and preferably a good lawyer who handles all the legal affairs of the team and the player with ease.
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Evolution in the sporting industry:We all know how big the sporting industry has become with events involving famous and iconic players. These events and iconic players have established a name for themselves in today’s world. All the major athletic events attract electronic media, social media and masses from all around the world. Involvement of other fields:These athletic events are not merely considered as events involving players who are performing for their teams in front of thousands of spectators. The face has changed dramatically. Now marketing, insurance, endorsements, electronic media, social media, technology, professionals from other fields are greatly involved in the events. Combination of athletic events and product:Major brands know very well that sports combined with their product will result in the enhanced sales of their product. Take the example of puma which signed a $ 10 million a year contract with Usain Bolt, nine times Olympic champion. This demonstrates the faith brands are putting in to players for their marketing purposes. Sensible usage of tactics for marketing:Sports management agencies also know the tactics of promotion by using large events like the FIFA world cup and the Olympics. They know that their marketing campaigns will not attract huge number of customers but will give their brand a worldwide recognition. Change of viewership from conventional media to social media:These sporting organizations know that the viewership is changing from conventional media to the social media, so are the public relation officers of these organizations changing their attention to it. It doesn’t mean that electronic media is losing its importance at all. It’s just that that the social media trend is on the rise than ever before. Use of social media for Public Relation officers:To convey their messages to their fans and to the media or to propagate for a certain player or event, to announce their future plan public relation officers take the advantage of the social media and explore for themselves new horizons to get to their followers. Communication with the public:All the social media sites like twitter, Facebook, G+, Instagram, YouTube and social bookmarking sites, blog sites, information sharing websites and virtual communities are used to convey their message to the public. With that the feedback from the public can also be received which gives the PR section of the sports management agencies an idea about the participation of the public and how can they arrange if something extra is needed.
In this world of promotion and presentation, the face value is of great importance and thus its impacts can be easily seen in almost every domain from politics to games. But the player is mostly concerned with playing and thus they will not be able to perform well if they will be focus to the other functions of the team, which aren’t directly related to playing games etc. While it might look easy and fun, but games are far more complex than what meet the eyes of beholder. For this reason there are sports management agencies that cater for all the needs of the team that are not directly related to game play, but are vital for the success of the team. Following are some of those important functions that the agents in those agencies perform:
Arranging a sports event can be a real hectic thing for someone who is inexperienced in this regards. That’s why it has to be arranged with the help of a professional firm, who have the experience to arrange a sports event well according to the required specific needs. Managing can be another difficult part so that’s why, their need becomes even more a big requirement. In this era of advancement and technology where everything has commercialized and on air.You also feel a strong need to meet these requirements of the modern era. For a better and well managed sports event you have to consult Sports management agencies. The best part of their getting consultation with them would be that, they will provide you realistic and beneficial solutions in this regard. They have the experience, skills and a strong related background. Hence, they can organize any event better than anyone else. What they would offer you? There are many good things that they would offer you, so your event would be a great hit. Their expertise and experience in this field is worthy for you. Some of their offerings and services will be mentioned and discussed in this article.
The games have been evolving and improving over the past few decades, new rules have been introduced, old have been rejected, new standards of game play and performance have been defined, and new methods of training and practice are now considered better and more effective than the old ones. It is because of the innovations in the gameplay that the athletes and players are getting more perks and appreciation for their performances. From early childhood, the players start practicing and training for the aim of getting selected in the nation team, from where they would have the opportunity of jointing the international team, and proving their might to the rest of the world. But all of this doesn’t happen overnight, and as for as the world wise sports are concerned, they are far more complex and intricate than the domestic games. It is because of this reason that there are separate and special rules and regulations concerning these matters, and they should be address, professionally and accordingly. This is why the good teams opt for the international sports management. Here are some of the tasks that the managers have to perform in and for the team, so as to improve the overall performance and rating of the team.
They say and true so that, “No two fingers are alike”. Everyone is uniquely different in his or her ways, mannerism and style. And it is what makes them stand in the crowd. It is applicable to the famous personals of many prominent professions and one such example is that of games, where players are known world wide for either their styles, manners, acts or pictures. The world is at a point in time where there is an immense need for publicity and advertisement if one wants to survive the immense and ever-growing pressure of the competitive market, and wants to make their way onto the top above any other. This is why the players and athletes are using their personality so as to sell good name of the team around the world and get some profits out of it. But what is more important in this regard is that you should have the authority over your pictures or have personality rights. Here is a list of how and why sports image rights are of great importance.
If a company has volume of photos in store, it must also have the grants and approval of the photographer who has copyrights of the image. Businesses and brands must want to buy the stocked photos of celebrities and star sportsmen from the company so as to use them for editorial purpose or for marketing of their products and services. The need of images in particular businesses cannot be avoided. Before buying photos from the company having big store of it, you need to be sure whether that company has licenses to give it to you. It is of concern for you as a person buying photos and the sportsmen in the photos to know what would be the company’s process of passing on the photos to you. The player would want to know that what the interested party would do with the image which is his intellectual property. You would want to be sure whether the person in image agrees to give away the photo for the purpose you intend.
Most of the times it is image of star players in sports (specially footballers) that is in demand because of the belief that positive fame of players and their picture is more influential over the audience when used for advertising. It inspires motivation and patriotism and at the same time is a symbol of spirit and strength. For the buyer, it is essential to take the consent of the footballer before using his image. It is on the company stocking photos to negotiate and work out the terms of agreement in between the owner of image and the interested party. Saying that yes, you have the permission to use a star footballer’s picture is not enough. You need to go through legal process of attaining the image so that risks of claims can be mitigated. You would require to have a valid proof of the permission granted by celebrity. It is crucial because you need to keep a track of all the permissions you attained over a span of years for marketing your brand using celebrity’s images. You need to keep a record and a witness who can support your legal approaches towards use of image in case someone challenges you. Sports agencies indulged in this business use latest technologies and software through which a user interface is created whereby the sportsmen and the customer can review the terms of agreements and licenses. A proof of written statement is provided by the sports image rights agency that shows that the footballer in the picture has given your company the rights to use his photograph. Even if a sportsman challenges your use of his picture, the agency that provided you the material would face the claim first. The agency is also your witness and partner to all your struggles of attaining the image legally. It must do the easy settlement and smart negotiations of the matter so that you won’t even know that some issues were raised. You would be safe from all the hassle as long as the company has not cheated upon you or the owner of image. You would be free of all the worries if the sports image rights company is reliable, authentic and in good relationship with it’s clients from the world of sports. Gone are the days when sports were considered as a past time or leisure activity, now a day it is more than a game, but instead a source of earning name, fame and money. People of all age group do games to stay healthy, active, agile and confident. It not only keeps you in shape, but can also act as a platform for gathering and recreation. Outdoor and indoor games have been gaining popularity from the last many years, and sports like football and cricket have been played and followed in most of the parts of the world like a ritual, and it is for this reason that the trends of games have been growing and getting more complex. Due to complexity of the games and the matters related to it, the organizations like private clubs, skating rinks, schools, resident communities, professional and seasoned sports teams, public municipalities and similar clubs and places are in need of an expert who have the experience in dealing with all the legal and formal matters that are related to game and game playing. It is because of this reason that the national and private professional sports teams and even the in house or school communities hire sports management agencies, to get the job done professionally and efficiently. They can either work as in house managers who continue to provide with the expertise for a long duration and some of them can even give survives for the complete program, it highly depends on the choice and need of the teams that are hiring them. It is an important decision which has more advantages to it, than disadvantages.
Sports management agencies provide right kind of professional guidance that is well needed by the sportsmen and the team. They can establish strength and sense of loyalty among the team members and among them and the team. They have a newer and outsider’s vision which means that they are in better position to address and cater the needs of the team in an innovative and expert manner where infusion of new and older techniques is sure to make the team work at its very best. Also they take care of all the financial matters so that the players will not have to worry or deal with such matters and can stay focused to winning. There are few rights that human are born with and there are others that are given to them by the permission or law of the state or country they are living or working in. When it comes to controversial issues like privileges of privacy vs. publicity, freedom of speech Vs freedom of press, these are complex topics for jurisdictions. But now there are some examples in few areas of the world like United Kingdome, United States and Europe which has clarified and elucidate the situation to a better position. The first aspect of it is the right of publicity that protects the athlete from exploitation and maintenance of identity, every person who is being short has privilege to use, protect or exploit his or her identity in the way he or she wants or desires. In this regard, privacy and publicity go hands in hand, and the person can even manipulate with the shot. In the past the protection is given only in regard to the unauthorized access and use of the image of the person, and can be used only by the authorized organizations or persons or by the way the player wants it to be displayed and used. The term “right of publicity” was first used by Judge Jerome Frank in the year 1953 for the player of the Major League Baseball as per his images. Every country has its own rules and regulations by which they take these terms and the players or teams have to follow the rules designed by the state jurisdiction, which may vary not only from country to country but also within the states. The team and its managers have to first understand these matters and they should take professional help with regards to sports image rights, in order to avoid any unpleasant situation.
With respect to sports image rights, another important part is to safeguard and protect the privileges of the sportsman to which that picture or image belongs and also the display of these pictures on electronic, paper, print or another media. There are courts to solve the problems and settle disputes if they arise but the best way is to avoid them, and it can be achieved successfully by having the expert professionals in the field who understand the small intricate concerns in this regard and help in preventing the problem. |