Evolution in the sporting industry:We all know how big the sporting industry has become with events involving famous and iconic players. These events and iconic players have established a name for themselves in today’s world. All the major athletic events attract electronic media, social media and masses from all around the world. Involvement of other fields:These athletic events are not merely considered as events involving players who are performing for their teams in front of thousands of spectators. The face has changed dramatically. Now marketing, insurance, endorsements, electronic media, social media, technology, professionals from other fields are greatly involved in the events. Combination of athletic events and product:Major brands know very well that sports combined with their product will result in the enhanced sales of their product. Take the example of puma which signed a $ 10 million a year contract with Usain Bolt, nine times Olympic champion. This demonstrates the faith brands are putting in to players for their marketing purposes. Sensible usage of tactics for marketing:Sports management agencies also know the tactics of promotion by using large events like the FIFA world cup and the Olympics. They know that their marketing campaigns will not attract huge number of customers but will give their brand a worldwide recognition. Change of viewership from conventional media to social media:These sporting organizations know that the viewership is changing from conventional media to the social media, so are the public relation officers of these organizations changing their attention to it. It doesn’t mean that electronic media is losing its importance at all. It’s just that that the social media trend is on the rise than ever before. Use of social media for Public Relation officers:To convey their messages to their fans and to the media or to propagate for a certain player or event, to announce their future plan public relation officers take the advantage of the social media and explore for themselves new horizons to get to their followers. Communication with the public:All the social media sites like twitter, Facebook, G+, Instagram, YouTube and social bookmarking sites, blog sites, information sharing websites and virtual communities are used to convey their message to the public. With that the feedback from the public can also be received which gives the PR section of the sports management agencies an idea about the participation of the public and how can they arrange if something extra is needed.
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